Internet Marketing

Useit.com

2006-11-09T00:53:00.000-08:00

The article i chose was a debate of productivity and the size of the screen. I found this article interesting because i never thought of the fact that a larger screen can increase prodcutivity and how much of an impact it had. Apple had stated that by using a bigger screen would make a person work faster because of the amount of space that they would have over a regular sized screen.
The idea of having more information in one central area workspace is understandable because as a graphic designer having a big workspace is more efficent and easier to work around. In order to go through all the information thats on a page for a small screen monitor is more time consuming because the worker has to read and scroll down and the action may take seconds out of the total process. It is understandable why Apple has said that a bigger monitor will increase the workflow, but a lot of the points that the author wrote were very true also.
The productivity of a worker is usually determined of how proficent he/she is with the work that the person is doing. What also does matter is how fast he/she types or even when looking for information how well the person has adapted to the interent in order to browse around to look up information quickly and efficently. A lot of factors can come into play with the efficency of a worker such as the fatigue or even just the physical capabilities that a person has that he/she can not sit down for a long period of time or can get distracted easily.
Though a bigger workspace can help efficiency of a worker. It can't be the main determination of how proficient a worker is.

Clickzreview

2006-11-09T00:29:00.000-08:00

The release of multiple online content for nbc is very benificial to their declining broadcast programs. With the recent hits of Heros and Friday night lights NBC's ratings are increasing but what is helping is the fact that they are butting up Webisodes of the shows. Webisodes are episodes that aired the week before or even a month before. This proves to be very benificial not only to the viewers who may have missed an episode so they can catch up with their favorite show, but it is very benifical for the network also because it will allow them to do more of a specific marketing program for each of the shows. Advertisers can look at what the viewers are viewing and target to each specific market determined by the demographics of who would watch that specfic show and also the psychographics.
Viewers can also choose when they want to view the programs on their own time which in turn gives them a more receptive towards the ads that might be shown because they can be in the comfort in their bed or at a time when they have time to relax. Advertisers can benifit from this not only by being able to target the market better, but also can lead the viewer to specific sites through links so that the consumer may see a product that was shown in a show and might want to try that and what better to have a link going to a site where the consmer can purchase it immidiately. Although most purchases on the internet are not impulse buys, this event that a viewer may go through can speed up the process since the product will be fresh in their mind. On the website of Friday Night Lights the restaraunt corp. Applebees is already doing heavy advertisements on the shows website which leads to sweepstakes and downloads that a viewer can easily access.

Class review

2006-11-01T20:18:00.000-08:00

Class on the past week was interesting because the function of marketing was applied to the interenet and i got a general overview of what internet marketing can be and how it is used through a business aspect. The interesting subject was of direct marketing and how it can be used through the internet and the physical world. ALL of the companies that they were throwing at us was confusing at first just because they expected us to have prior knowledge of the companies and the functions of those companies. Overall the class was interesting since it did apply the function of the physical world of marketing to internet marketing.

Assignment #2

2006-09-20T20:55:00.000-07:00

1) The shoes that i picked to research on are the Jack Pursel Converse slip shoes. I came across the photo on Zappos.com and thought it looked sleek and nice.

2) The consumer reviews of the product shows that many people are very satisfied with the shoe as stated in an individual's review that he gave it a A+ for comfort and style. Hearing how good these shoes are actually made me think about purchasing the item. Although i would not get black, it made me more inclined to look into the product and consider purchasing the shoe.

3)There are numerous amount of positive reasons why it is good to have consumer reviews on the item. When people purchase online they are less inclined to make a impulse purchase so they are willing to look and do more research on any product that they are considering buying. By having consumer reviews it allows potential buyers to read comments from people who have purchased the product and see if they are satisfied with it and if there are a lot of good reviews they would be more inclined to buy the item.

4) The advantage that Zappos.com has in having consumer reviews is that it can satisfy the public better because they can see what shoes are popular and maybe put it on a hot list or if a product does not go well with consumers they can stop selling the shoes in order to promise the best product that they can offer. By listining to the consumers websites with consumer reviews can conform to what the general public preferrs and can actually increase their businesses by selling items that are popular. It is very hard to sell people shoes or clothes online because of the lack of interaction with the salesman or even the item itself, because the consumer is not able to try on a pair of shoes online they will have to rely on other peoples experiences with the product.

5)When i actually do buy items online i tend to do a lot of searching for the best price, because as a college student i dont have a lot of funds to be spending 100 dollars something when I can buy it for 70 at another website. What actually sways my decisions are reviews that people post on the websites because then I can get a general idea of the item and if it was good as it looked or how comfortable it is because i would not have the luxoury that i would if i bought the same item at a store. Customer reviews are very benificial in finding out how an item is especially if its a good amount of money that it is being purchased for.

6)Consumer reviews for companies can be very benificial, but to have a consumer blog on a website that only sells one brand is not very smart because of the negative comments that a company can have on their site. It can show that they are confident about their product, but there are always a few people that dislike the brand enough to post negative comments that can ruin the credibility of the company.

Internet Marketing

2006-09-07T18:13:00.000-07:00

Blogs can be useful for businesses in the option for them to actually communicate personally with a great amount of people. Blogging allows quick response time and any consumer questions that may arise can be solved within a matter of seconds. Businesses can use blogging for their organizations because they can post up things that pertain to the event such as information on where its going to be held at and what time and it will reach a crowd that is interested in the certain event. Blogging can allow a various amount of feedback from the consumers to lean how to satisfy the public as a suppliment to other marketing sources.

Blogs should not feel like traditional marketing or advertising because it is a general way for people to get their opinion out with a personal feel to process. If bogging takes on the aspect of marketing or advertising it will feel like it is intruding in on the general public.

Blogs are not a fad. They have been on the internet for a long time and as long as people voice their own opinions blogs will always be around. It will have a great deal of impact on the marketing field because since marketers have to satsify the consumers it is only logical that a marketer would look at the blogs that people post and see what will satisfy their needs.

Yes because for graphic design i would like to know what people think of the program and read what their experiences were and later i would like to post up how it is going through the process so it may better inform upcoming students how the program is really like.

Internet Marketing

2006-09-07T18:09:00.000-07:00